Top 10 Influencers from Kerala in 2023
“The purpose of a business is to create a customer who creates customer”
- Peter Drucker (Austrian-American consultant)
Have you considered how people see brands, make purchasing decisions and stay informed about trends? Social media has evolved significantly, and this is where influencers come into play. These influencers have become highly influential in shaping people's opinions regarding products, trends, and buying choices.
They are not just showing off, they are showing us things that make us think, "Wow, that's awesome! I want to give it a shot."
Influencer marketing involves identifying and collaborating with individuals who hold influence over specific target audiences. These individuals could be bloggers, celebrities, or anyone with a significant follower count on a social media platform. This approach contributes to boosting sales, enhancing brand awareness, generating website traffic, and creating a positive brand impact. Brands have the option to provide products for endorsement or offer payment for sponsored endorsements.
In today's marketing landscape, statistics reveal that 61% of consumers place their trust in the recommendations of influencers.
The Influencer Marketing Landscape
Let us explore the Influencer Marketing Landscape.
Types of Influencers
Nano Influencers: Followers ranging from 1,000 to 10,000.
Micro-Influencers: Followers ranging from 10,000 to 100,000.
Macro Influencers: Followers ranging from 100,000 to 1 Million.
Mega Influencers: Over 1 Million followers.
Celebrity Influencers: Celebrities, athletes, or public figures who leverage their fame to endorse products or causes.
The Ultimate Platform for Influencer Marketing
Do you know which platform is the top choice for influencer marketing?
Now let's discover some of the top influencers in Kerala.
Village Food Channel (Firoz Chuttipara)
Niche: Food/Cooking
Medium: YouTube
YouTube: 7.35 Million Subscribers
SimplyMyStyle!! Unni (Unni Maya)
Niche: Beauty/Lifestyle
Medium: YouTube/Instagram
YouTube: 1.81 Million Subscribers
Vandipranthan (Rakesh Narayanan)
Niche: Automobile
Medium: YouTube/Instagram
Tech Travel Eat by Sujith Bhakthan (Sujith Bhakthan)
Niche: Travel/Food
Medium: YouTube
Mr Perfect Tech (Nitin)
Niche: Tech
Medium: YouTube/Instagram
M 4 Tech (Geo Joseph)
Niche: DIY/Technology
Medium: YouTube/Instagram
YouTube: 11.7 Million Subscribers
Arjyou (Arjun Sundaresan)
Niche: Reaction & Analysis
Medium: YouTube
YouTube: 3.64 Million Subscribers
ShelVines (SHELVIN JAMES)
Niche: Entertainment
Medium: YouTube
Asvi Malayalam (Aswathy Ashok Kumar)
Niche: Fashion
Medium: YouTube/Instagram
YouTube: 1.19 Million Subscribers
Oh wait! Still unsure about teaming up with them for your brand? Katha is for you, taking it to a different level.
Through Katha, each customer becomes a brand ambassador and has the opportunity to earn by promoting various brands, which include premier brands from Kerala in FMCG, Textiles, Electronics, Jewelry, Films, and more.
Discover the brands that have been impacted by Katha
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