How to Create a WhatsApp Channel?

On Sep 13, 2023, I mean, today, Meta launched WhatsApp Channel for Indian users. Some of us must have seen that our favourite celebrities - Mohanlal, Mammootty to Katrina Kaif and the Indian Cricket team- have started their own channels to engage with their audience. The video by Meta shows a fan subscribing to FC Barcelona’s WhatsApp channel. Anyway’s let’s checkout what WhatsApp channels are, how WhatsApp channels will be useful for businesses and how we can create one!

Read on!

What are WhatsApp Channels?

Channels are a one-way broadcast tool for admins to send text, photos, videos, stickers, and polls.

Where can I find WhatsApp Channels?

Channels can be found in a new tab called Updates on WhatsApp – where you’ll find Status and channels you choose to follow – separate from your chats with family, friends, and communities.

What can a marketer use WhatsApp Channel for?

WhatsApp Channels will serve as an excellent tool for brands to reach out to millions of audience in one go. Keeping their customers engaged on a platform creates a feeling of community, driving brand loyalty and trust. Some of the direct use cases for brands include:

• Launches : Be it a product, a service, a store or a new brand ambassador that you are unveiling - just drop out a text to your audience like you text your friend.
• Latest Offers : Send notifications on WhatsApp channel - now users can learn about the latest offers without switching to a different social media platform
• Contests and Hashtag Campaigns : Use WhatsApp channels to drive participation on your online/offline campaigns.

How to start a WhatsApp Channel?

You can create a WhatsApp Channel in 3 simple steps.

Step 1 : Open WhatsApp on your phone, and go to the Updates tab.

Step 2 : Tap, and select New channel.Tap Get started and continue through the onscreen prompts.

Step 3 : Add a channel name to finish creating your channel. You can choose to change the name again at any time.

You can add a short description about your channel, and add your business’ logo - YOUR CHANNEL IS READY TO GO!!!

Please note that While WhatsApp Channels has been rolled out in India, it is not currently available for everyone yet. Join the waitlist to be notified when WhatsApp Channels is available to you.

At Katha, we have been helping businesses drive brand awareness through WhatsApp. With over 2 Crore Audience across Kerala, and an experience of handling end-to-end marketing requirements for brands, we can help out if you are looking to grow the audience for your WhatsApp Channels. Do reach out to us at hello@katha-ads.com or WhatsApp us at +91 95446 98421.