How does user-led advertising work, and what are its benefits?
User-led advertising taps into the power of personal recommendations. When users share positive experiences and recommendations about your brand on WhatsApp, it creates a ripple effect, driving trust, credibility, and brand loyalty. By leveraging the authentic power of word-of-mouth marketing, user-led advertising can significantly boost your brand's visibility and success.
How to start with Katha?
Getting started with Katha is simple! Just reach out to our team through our website, and we'll guide you through the onboarding process to kick-start your advertising journey with us.
How to execute a campaign?
Once you are on-boarded as a client, you will get access to the dashboard. From there, you can create your campaign by uploading images/videos, adding a call to action, and specifying your target audience reach, age group, and gender.
What brands can benefit from using Katha?
All types of brands can benefit from using the platform. Whether you're in electronics, FMCG, education, fashion, textiles, hospitals, jewellery, or the movie industry, our platform provides the perfect opportunity to engage and connect with your target audience, driving brand awareness and business growth.
Can campaign effectiveness be measured?
Yes, Our platform provides powerful analytics and reporting features that allow you to track the performance of your campaigns in real-time. You can download reports from the dashboard, which provide information such as total impressions, total clicks received, and click-through rates. Also, you can track website visits from your ads using our UTM source.
Can Katha help to reach a specific target audience?
Absolutely! Our platform empowers your brand to connect with a precisely targeted audience based on age and gender.
What is the open rate for past campaigns?
Our open rate is a resounding 100% because we only count impressions when the status is viewed by someone. Rest assured, every impression counts.
What is the CTR (click-through rate) for past campaigns?
For posters, the CTR ranges from 1.3% to 1.5%. For videos, the CTR is approximately 0.5%.
Is the payment prepaid or postpaid?
The payment for Katha is prepaid.
Can Katha assist with ad designs?
While our platform does not provide you with creatives directly, we encourage you to create your own. However, we can suggest ideas for improvements based on our learnings from past campaigns.
How many members are needed for 1,000,000 impressions?
The number of members participating may vary based on campaign specifics and partner selection tailored to the client's requirements. On average, to achieve 1,000,000 status views, we would typically have around 6,000 to 6,700 passionate participants amplifying your message. Together, we make a powerful impact.
What support does Katha offer during campaigns?
We offer comprehensive support and assistance throughout your campaigns. Our dedicated team is available to guide you through campaign setup, targeting options, ad design, and optimization strategies. We are committed to your success and will be by your side every step of the way.