Katha IGNITE Blogs

All you need to know about Nano and Micro Influencer Marketing

Mar 17, 2025

The Dark Side of Instagram Influencers: Fake Followers, Bots & How Brands Can Avoid Scams

Fake followers, engagement bots, and inflated analytics—Instagram influencer fraud costs brands billions. Learn how Indian marketers can detect scams, vet influencers, and maximize ROI with verified partnerships. Discover Katha IGNITE’s built-in fraud prevention system.

Mar 15, 2025

The Future of Influencer Marketing in India & Trends to Watch in 2025

Discover the future of influencer marketing in India! With the industry set to reach ₹33.75B by 2026, nano-influencers, AI, short-form video, and social commerce will define success. Learn 2025’s key trends and how Katha IGNITE helps brands maximize impact.

Jan 10, 2025

Can Nano Influencer Campaigns Scale? The Data Says Yes

In the ever-evolving world of influencer marketing, smaller creators are emerging as a powerhouse for brands aiming to build awareness and trust.

Jan 04, 2025

The True Cost of Your Attention: How Much Is Your Instagram Scroll Worth?

How much money did Instagram just make off your attention?

Dec 12, 2024

Why Smaller Creators on Instagram is the Future of Influencer Marketing

Influencer marketing has evolved rapidly in the past few years, with Instagram emerging as the go-to platform for brands, especially in India.